The Perks of 3D Furniture Imaging for Businesses
If you’re a small business owner producing furniture, don’t you want to put your best foot forward when presenting your product to potential buyers in advertising? Step your game up by using 3D design as opposed to conventional photography to put your high-quality products in the best light possible and truly convey the value of your furniture design. Bangkok’s best designers use 3D imaging.
Like most industries, the furniture market is competitive. Lots of companies produce material – some good, some bad. Regardless, they all must rely on marketing to move their products. That’s where 3D imaging comes in. Switch today to give your business a leg up and increase the effectiveness of your marketing campaigns by 20% simply by instituting this small change.
What Is 3D Imaging and Why Does It Matter for The Furniture Business?
3D imaging is computer-generated pictures using software rather than a conventional camera. There are several advantages to this, which we’ll outline below. Most major furniture companies now utilize 3D imaging in all their marketing campaigns because it is so effective. Step into 2020 ahead of the competition by using 3D imaging to advertise your own products. Read on to discover the top advantages that 3D imaging has for your furniture business.
You Can Toy with The Image Contents to Find the Right Look
Physical photoshoots require props, locations, tons of takes, and manpower to get the shots that you need. And even then, there’s no guarantee that you’ll end up satisfied with the images you have once it’s all finished. For this reason, 3D imaging is much more efficient. Without time constraints or the need to physically arrange the scene, you are freed up creatively to present your products in the best light possible to maximize the effectiveness of your marketing campaign.
You Have A Wider Selection of Images
Computer-generated images result in more options. You can edit wherever you please, rearrange props from the keyboard, and scroll through more configurations until you find the right one. The bottom line is that more images mean you can get your furniture’s presentation exactly right.
You Can Meet Your Deadlines Quicker
The large selection of stock images on file with 3D imaging companies provides you with more options to advertise your furniture on short notice. Getting caught up in tasks as a business owner is common, so it’s inevitable that at some point you’ll fall behind on your deadlines and need quality images fast to go out on your next advertising campaign. 3D design can come in handy in these situations.
Situational Marketing Opportunities
Different times of the year, different locations in which your target audience lives, and accommodating the diverse tastes of the furniture-consuming market you are advertising to require nimble ad generation to get the specific image you are looking for. 3D imaging allows you to provide potential customers with a specific picture in their minds that you need as an advertiser to close the sale. As an example, switch up your holiday décor during Christmas season by adding a Christmas tree and a wreath in the background to your pre-existing furniture images for much cheaper than it would cost to re-shoot the whole scene with conventional photography.
Similar to the idea of situational marketing, 3D imaging allows you to present multiple color options to potential customers with a simple edit in design software. Studies on marketing have consistently demonstrated that customers select their product partly based on the appeal of the colors of a product based on their personal preferences, so being able to alter the color easily is a major benefit of 3D imaging. Color is a huge factor in interior design. Bangkok’s top interior designers agree.
Showcasing Accessories and Optional Features
Many furniture products, like desks, come with additional features that customers can choose to add, such as sliding keyboard drawers or cupholders. With a few edits, you can easily alter your furniture images to showcase to the potential buyer these various options and add-ons, allowing them to better visualize the product and increasing its appeal, ultimately leading to more sales.
Changing the Lighting
Any photography expert will agree that lighting is a crucial aspect of producing an aesthetically appealing final product. Using a camera and lens, though, getting that exact right lighting can be difficult, even under ideal circumstances. Add into the mix the problem of outside influences like daylight which cannot be controlled, and lighting has the potential to be a headache. 3D imaging eliminates those worries by allowing lighting effects to be produced digitally.
These are the top reasons why you should consider switching from photography to 3D imaging for your next furniture campaign. You will likely see a bounce in your sales.